Amir as the Narrator Essay Example for Free

Amir as the Narrator Essay The novel The Kite Runner is narrated by the main character, Amir. The novels follows Amir’s struggling path from adolescence to manhood. Amir tells the story of his life growing up in Kabul with his father, Baba and their two Hazara servants Hassan and Ali. Hassan is Amir’s half brother and best friend growing up; testing friendships, keeping secrets, accepting faults and gaining understanding. The two spent many years enjoying playing and kite fighting together as brothers. Amir describes his relationship with Hassan as very close and personal; he enjoys learning and growing with Hassan even though Hassan is considered below him in their society; expected to be a servant to Amir, not a companion. Although Hassan and Amir’s relationship seemed unbreakable, the winter of 1975 changed everything. Amir tells us of the major â€Å"kite fighting† competition that happens every year with all the local kids. Soon after Amir wins the competition that year, tragedy occurs with Hassan in a back alley, he is raped by a neighborhood boy, Assef. Amir witnesses this and tells no one about it. This later unravels the relationship between him and Hassan resulting in Hassan and Ali leaving Amir and Baba’s home. Throughout the novel, Amir is completely changed from this event. Throughout the book Amir struggles to be the son his father, Baba wants him to be. He feels that his father burdens Amir with the death of his mother because she died giving birth to Amir. Amir tells how Baba is very critical of him and makes him feel as though he can never reach his father’s expectations. Amir feels as though he needs to fight with Hassan for his father’s approval. Although he never had an ideal relationship with Baba, Amir loves and respects him to the fullest. Baba guides Amir through life helping him in becoming the best man he can be. Later in the novel Amir realizes how much he appreciated Baba.

Indian Magazine Industry And The Effect Media Essay

Indian Magazine Industry And The Effect Media Essay The print industry is the oldest of all forms in India. Though book publishing consists of a very small part of this industry but the major portion is held by newspaper and the magazine industry in terms of the revenue. The various reasons that have increased the growth of this industry are mainly the robust consumption and rising income levels of the people. This is a mature industry but every year new magazines have been launching. New titles to focus on Niche topics for a particular bunch of people (to cater to a particular audience) are launching heavily. The revenue source for a magazine is mainly subscription, single copy sales and advertising. The magazine industry is going through a tough phase in India just like in other countries. Newspapers have added supplements to their main issue and infringed on the content covered by magazines earlier. There is still a demand for high quality print content and magazines need to deliver on that need to avoid losing market share to othe r mediums. In addition, they also need to explore and distribute their content on the web and mobile platforms to give choice to their subscribers to consume content from anywhere and at any time. Literature review India has 49,000 publications, but annual revenues total just $1.1 billion. Most lack technology, marketing, and capital to grow which has resulted in a handful of publications dominating the market with the Times of India Group being the market leader. Distribution is critical for a magazine since it has to be readily available and marketed to consumers. Big publications have strong distribution network set up. With the growth coming from Tier-2 and Tier-3 cities, magazines have to expand their distribution channel aggressively in those locations and localize content where needed. Trends in the Tech Magazine industry Multichannel: 24/7 Content Distribution. Print will still play a flagship role for most magazine enterprises, but there will be a continued drive to expand existing channels including print magazines and newsletters, digital magazines and e-newsletters, mobile, Web sites, blogs, pod casts, virtual events, video and many others. E-Publishing: Technology Forward: This new way of bringing the printed word to life has resulted in the creation of new software and hardware devices such as the Kindle (e-reader). Relevance is everything to consumers, and both emerging print-based and electronic technologies will continue to enable ever-higher levels of personalization at affordable costs. Content: Content is only growing in importance, and magazine publishers ability to generate targeted content will remain a huge asset in an information-hungry world. Magazines have discontinued supplements, which were earlier distributed free of cost with the main product. The print industry in India is highly fragmented due to the large number of local languages. Regional language publications own 46 percent of the market share, Hindi language publications cover 44 percent and the remaining 10 percent is served by English publications. The primary penetration of English language magazines currently is in metros and urban centres though the growth is widening to smaller cities as the education and income levels increase among the middle class. But also the Average issue readership numbers have been on a decline due to increased competition from free content on the Internet and Mobile platforms. The ad revenue sources are national, local, classified, pre-printed (inserts) and advertorials. The CPM rate for magazines is lower than television and the audience is more targeted. With the opening up of Foreign Direct Investment (FDI) policy, several international publishers are aggressively entering the market and this trend is expected to continue. A slew of foreign players launched their India editions. The most notable magazine launched was Forbes India in May 2009 by Network18 and Forbes Media. RPG Groups Open, a weekly magazine aimed at evolved Indian readers who are well informed, well-travelled and identify themselves as global citizens. Pathfinder publishings maiden title Career 360, a monthly publication focusing on career advice. Technology Review, a technology magazine launched in India jointly by MITs Technology Review magazine and Cyber Media India Ltd. Hearst Corporations Harpers Bazaar, a fashion and beauty magazine in partnership with India Today. The re-launch of Delhi Press The Caravan, a fortnightly magazine that covers politics, culture, arts and literature. Images Groups FNL and Salon and Living etc., an Indian edition of international homes magazine. Gill India Communications What Women Want, a womans magazine for women aged between 20 and 45 years and Lifestyle Living, a lifestyle magazine dedicated to those with a creative lifestyle. The trend for foreign magazines to launch their India edition is expected to continue in 2010 as well, with BBCs Lonely Planet magazine having launched recently. Newspapers and publications have reduced the number of pages to cut print and production cost. Magazines have discontinued supplements, which were earlier distributed free of cost with the main product. Advertisement Revenue Breakdown by Region North: 23% South: 38% East: 9% West: 26% National: 4% Top 25 English Magazines in India India Today Readers Digest General Knowledge Today Competition Success Review Filmfare Wisdom Stardust Outlook Diamond Cricket Today Business Today Femina Competition Refresher Health Nutrition Auto Car Outlook Business Womans Era Business India Champak Outlook Traveller Business World Digit Society Frontline India Today is the highest read English magazine in the county with an AIR of 1,955,000, which is an 8.7 percent decline in its readership. Readers Digest has seen a 2.1 percent drop in its AIR and is now at 1,327,000. Stardust has slipped down the list with a 11.4 percent decrease. The current AIR is at 388,000. Diamond Cricket Today has an AIR of 378,000, which is a 5.5 percent decline. Competition Refresher has increased by 37.3% and its AIR is now at 335,000. The Week has dropped by 4.2 percent and the AIR is 322,000. Femina has dropped by 4 percent and now has an AIR of 309,000. Business Today has dropped by 12 percent in its AIR down to 287,000. Health Nutrition has an AIR of 250,000, which is a 11.3 percent decline. The Sportstar has seen 14.8 percent drop in its AIR and now stands at 242,000. Business India stands at 222,000, which is a 7.5 percent decline in its AIR. Womans Era has seen an AIR of 200,000, which is a 4.8 percent decline. Auto Car had a 13.1 percent growth to an AIR of 199,000. Champak has seen a 4 percent decrease with an AIR of 193,000. Business India has an AIR of 166,000, which is a decline of 18.6 percent. Business World has an AIR of 165,000. Outlook Traveller has seen an AIR of 146,000. Digit has seen a 5.8 percent decline. Society has seen a growth of 1.7 percent. Frontline has seen a 20.8 percent decline. Femina Girl saw a growth of 6.2 percent. Auto India like many others has seen a 18.7 percent decline in its AIR. P C Quest and Outlook Money have both seen a decline of 17.4 percent and 24.3 percent respectively. Business and Economy has seen a 6.5 percent growth with an AIR of 82,000. Inside Outside has seen a 17.3 percent while Cosmopolitan has seen a 61.4 percent growth. Overdrive has dropped by 23.7 percent. The Telegraph in Schools has grown by 72.5 percent with an AIR of 69,000. New Woman has seen a drop of 9.2 percent while Magic Pot has an AIR of 58,000. Time has seen a growth of 3.6 percent. Cine Blitz has dropped by 5.7 percent while Elle and Savvy have grown by 29.7 percent and 13 percent respectively. Top English Magazines by Segment Current Affairs, Culture Politics Outlook Society Women Femina India Today Plus Entertainment Filmfare Stardust Sports Sport Star ESPN Fashion Vogue (UK) Cosmopolitan Business Financial Capital Market (Stock Market) Business Today Computer Electronics PC Quest Travel Leisure Budget Travel Discover India Magazine Children Amar Chitra Katha Spiderman Competition Master Fashion Lifestyle Another Magazine M Magazine Literature Darpan India Star Discussion of the case Britains Haymarket Publishing Group already has ties to Autocar India, with 80,000 subscribers. Now, it can invest, provide funds to print more copies, market more strongly and use Autocar as a platform to bring its other brands. Bombays Tata Infomedia, a $30 million publisher of yellow pages and trade magazines, also has already started to solicit business with foreign companies. The Tata Group sold the Indian edition of Readers Digest magazine, making it the first publishing property offered for sale since the government had scrapped the ban on foreign investment in the print media. The opening up of the print media sector to foreign investment is a bold decision by the Government, considering the unwillingness of so many past Governments to do the same. It could enrich the quality of the magazines and other publications. Online advertising sells for far less per ad than printed ad space, therefore; promoting any company products or service online is much more preferable. This comes as no surprise considering the small physical size of most online ads when compared to print ads. It is important for tablet advertising to define a pricing model for their ads. Tablets have the ability to create much larger, unavoidable ads, similar to those seen in a printed magazine, with the addition of interactivity and multimedia. That being said, tablet price ranges could have the potential to be comparable to print advertisements. Though digital sales rise every year, print is still dominating the magazine industry. The Indian magazine sector has reached INR14.9 billion in 2009. The segments revenues increased at 7.2% y-o-y in the year 2009. Among the magazine companies surveyed, 73% of the respondents believed that magazine readership growth will continue to be driven by the metros and Indias 15 largest cities. Of the 20 most-read magazines in India, only 3 magazines are in English, while the remaining are in Hindi and other regional languages. English magazines however, garner the lions share of ad revenues. Alternate revenue streams such as events and digital delivery are gaining ground, and are expected to account for 20%-50% of total revenues within the next three years. Currently, the magazine segment may not yet have successful strategies and business plans in place to profitably monetize the digital space. Talking about the digital space we see that the E-book sales have accelerated rapidly since 2008, but only a small fraction of consumers currently read e-books. The market for media tablets, which consists of tablet computers (including Apples iPad) and electronic readers (including Amazons Kindle) exploded in 2010. In the first year of availability over 15 million tablet computers reached consumers. In addition, the size of the Indian electronic reader market almost doubled in size, surpassing 10 million units. By 2015, almost 200 million tablet computers are expected to be sold and consumers will use them to consume content that was previously found in printed books, magazines and newspapers. Although a large portion of consumers seem to enjoy reading magazines on an iPad, print still has a firmer hold on the magazine industry.While this study shows print magazines as an overall more enjoyable and popular method of conveying magazine content, portable tablets such as the iPad are showing huge potential. Another thing regarding price was the fact that a single issue for print and digital were the same. Consumers realize there is no paper, postage or ink costs involved with digital and are therefore not willing to pay as much for an iPad issue. While many enjoyed the tablet experience, overall opinions leaned toward print as their preferred method of obtaining magazine content. Conclusion Print media companies have made great efforts to capitalize on the migration of consumer eyeballs towards digital, and magazine publishers are no exception. Newspapers have already faced severe competition from online news sources, and the adoption of media tablets, especially tablet computers, will make browsing news websites and digital editions even more convenient for consumers and advertisers. One important factor regarding the two media is consumer accessibility. If a consumer does not own a tablet, they are not able to access a tablet magazine. Whereas anyone interested in reading a magazine can do so without hassle. This puts tablet magazines at a clear disadvantage to print in terms of consumer accessibility. According to the Apple Inc. website, the price of an iPad comes in at around $500 dollars (IPad). The amount of money put into an iPad is much steeper than only purchasing a print magazine; be it subscription or monthly. Print still has a significant lead on the consumer population. The conclusion finally is; although tablet magazines will take a portion of the magazine market, print still holds the majority of consumer interest. Firstly though, the iPad must become ubiquitous in order for its digital magazines to compete with the ubiquity of print. That means both the iPad Staughton 31itself as well as its digital magazines must drop in price. With the current popularity of print, programmatic design in tablets will need to be expanded upon; graphics, navigation, interactivity and physical experience must become significantly more appealing if it is to ever overthrow print. Until more sophisticated digital features are implemented into the iPad, tablet magazines will continue to be second to the print magazine industry.

Strawson Has Shown Russells Theory Of Definite Descriptions Philosophy Essay

Strawson Has Shown Russells Theory Of Definite Descriptions Philosophy Essay Sir Peter Strawsons ironically titled paper of 1950 On Referring argues that expressions do not refer in themselves but rather people refer when using expressions.(Lycan, 2008:20) Influenced by Wittgensteins Use Theories, Strawson did not consider a sentence to hold a truth value in its abstraction but rather it is in virtue of the way in which Human Beings utter and react to the sentence that give it the attribute of truthfulness and as such he considered his theory to be more adaptable than Russells Theory of Definite Descriptions in regard to ordinary language use. (Austin, 1978:531) In this essay I will critically analyse Peter Strawsons argument in relation to Bertrand Russells theory with the intention of demonstrating that Strawsons position on ordinary language is unsubstantiated and that the consequences of his language model has deeper philosophical implications which marks his theory, not Russells, as untenable. I will initially outline Russells argument in the light of St rawsons critique of the Theory of Descriptions to determine the flaws it uncovers in Russells theory. I will then attempt to offer Strawsons alternative theory through his objections to the Theory of Descriptions, to prove that his attempt to justify his theory as less problematic to the use of ordinary language is misguided. I will then finally attempt to engage in Keith Donnellans solution to consider whether it proposes a more successful and balanced approach to Russells and Strawsons theoretical problems of meaning and reference. The most efficient model for demonstrating the dilemma concerning Russell and Strawson is through Russells famous example; The present king of France is bald (Russell, 1905:485) This sentence appears to be of a subject predicate form with the grammatical subject present king of France forming the denoting phrase that Russell profoundly analysed in his paper of 1905 On Denoting. Russell proposed that there are three types of denoting phrases, however for the context of this essay I will deal exclusively with those denoting phrases that denote a single definite person or object also known as definite description akin to present king of France above. According to Russell declarative sentences of the structure of (1)do not possess the object represented by the grammatical subject in the sentence but rather conceal the more complex existential expression in virtue of their logical structure; there is one and only one x that is y, with x representing the grammatical subject and y representing the predicate. It is when the expression is altered into logical form that Russell makes the distinction between the logical subject and the grammatical subject of the sente nce which he proposes as the solution to the puzzles of non-referring definite descriptions. (Morris, 2007:51) So if we convert (1) into formal logic; 2) à ¢Ã‹â€ Ã†â€™x(F(x) à ¢Ã‹â€ Ã¢â€š ¬y(F(y) à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ x=y) G(x)) (Ludlow 2007) Russell proposes that in instances at least of denoting phrases being the grammatical subject of the sentence, the misunderstanding that leads to the puzzles occurs in virtue of the denoting phrase being an incomplete symbol on logical analysis. (Perkins, 1972:201)This is deceptive in that it is not obvious in ordinary language and as such it is in fact x that is the logical subject of the sentence. Consequently Russell contends that denoting phrases never have meaning in themselves, but that every proposition whose verbal expression they occur has meaning.'(Russell, 1905:480) In other words whilst the sentence (1) may appear to be of a subject -predicate form, it is in fact not in virtue of the logical proposition concealing the quantifier of the expression and subsequently Russell argues that the denoting phrase contributes meaning above its referent in that it is not actually a singular term but a quantificational structure. (Lycan, 2008:14) With this in mind, if we analyse the co mplex existential claim asserted by the definite article the in (1) a)(à ¢Ã‹â€ Ã†â€™x)Fx b)(â‚ ¬Ã‚ ¢x)( Fx à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ (Gx) (Fy à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ y= x)) c)(â‚ ¬Ã‚ ¢x)( Fx à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ Gx) (Lycan, 2008:14) It is necessarily the case that each condition needs to be satisfied in order for the proposition to be true, however in this instance condition (a) is false in virtue of nothing in the world satisfying the condition of being the present king of France and consequently conditions (b) and (c) cannot be satisfied . As a result of uncovering this logical structure it is evident that the grammatical subject in these classes of sentences are not singular terms in so much as the king does not feature in the logical form of (1) and as such denoting phrases cannot hold meaning independent of the proposition . Russell argues that this demonstrates how it is possible for sentences that express a non-referring denoting phrase to be meaningful and hold a truth value despite not referring. (Russell, 1905:484) Conversely Strawson contended that the statement was not false but rather devoid of truth value in that it misfired in its attempt to refer, and further argues that this mistake occurs in virtue of Russells disregard to the distinction between uniquely referring expressions, that which mentions or refers to some individual person or single object, (Strawson, 1950: 324) and a sentence beginning with such an expression. He formulates the distinction between the expression itself, a use and utterance and similarly a sentence, its use and utterance. (Strawson, 1950: 325) If we reconsider example (1), and suppose that it is uttered once during the reign of Louis XIV and once during the reign of Louis XV, in this instance the same sentence has been uttered on two difference occasions of use (Strawson, 1950:327) and it would be logical to admit that it was uttered about different men and as such the statement asserted could either be true or false on either occasion. That is the man who utt ered it during the reign of Louis XIV may have been true in virtue of the King being bald whilst the other man may have been incorrect in asserting such a statement. Subsequently it is clear that the same sentence can be used differently on two different occasions of the utterance. Furthermore, if the same sentence (1) had been uttered concurrently during the reign of Louis XIV, then it could be said that the same sentence had been used to express the same statement to the extent that as a result of successful reference to a present king of France the statement must necessarily hold a truth value, however the utterances of sentence (1) would have been different. (Strawson, 1950: 328) Therefore it must be the case, on the evidence presented, that it is possible to use the same sentences to make different statements with altering truth values, and it is in virtue of not recognising the distinction between sentences and expressions and their uses that Russell does not appreciate that i t is only through the token use (Cohen,2008:1) of a sentence that one can make a statement and similarly through the use of an expression or sentence that one can refer to a particular person through context laid out by the statement made and as such an (Lemmon,1966:90) Expressions cannot be used to mention, or to refer to, anything, any more than a sentence can be said to be true or false. The same expression can have different mentioning uses, as the same sentence can be used to make statements with different truth values.mentioning is not something an expression does, it is something that someone can use an expression to do. (Strawson 1950: 327) Accordingly, Strawson concludes that just as the use of a sentence generates the truth value of a statement, referring or mentioning is the function of the use of an expression or sentence in that it is the speaker who uses the expression or sentence that refers and therefore it is illogical to speak of the same things about sentences their uses and utterances and about unique referring expressions their uses and utterances for they belong to different categories. (Lemmon, 1966:91) So if we again reconsider; The present king of France is bald (Russell, 1905:485) From the distinctions demonstrated in On Referring Strawson challenges Russells assertion that this statement is false. He argues that as a result of Russell confusing expressions with their use in a particular context (Strawson, 1950: 326) it appears that the sentences appear meaningful and false. However as for mentioned, Strawson considers that whilst the sentence itself holds meaning it is the token use of the sentence on a particular occasion that alters the sentence into a statement which holds truth value.(Cohen, 2008:3) Consequently Strawson argues that in virtue of (1) being a sentence in itself that it is in fact meaningful in so much as it provides general direction for use, however since any present token use of it does not refer then it is not false but rather lacks truth value in so much as it misfires in its attempt to refer to the (nonexistent) present King of France. (Strawson, 1950: 327) Unlike other false statements such as, the present Prime Minster of England is female, which is defective as a consequence of the speaker incorrectly referring to Gordon Brown as female, (1) is defective since the speaker has failed in his attempt to identify a referring subject and as such it should be disregarded as spurious use (Strawson, 1950:327) rather than considered false. (Lycan, 2008: 20) Strawson further develops his objection by demonstrating that it is the grammatical subject of the sentence that refers to the referent whilst it is the predicate that attributes a characteristic to the referent. However when reference fails it is inconceivable to attribute something to which we cannot refer and as such no attribution take place and therefore the statement cannot hold a truth value. (Cohen, 2008:3) Unlike sentences akin the present Prime Minister of England is female (1) does not attribute anything to the king of France since he does not exist. Consequently Strawson takes up a position which is strikingly similar to Frege who distinguishes between the referent and the sense of a sentence and as such it is possible for a sentence to express more than one sense, or furthermore a sense can be expressed by different sentences. As a result sentences akin to (1) which have a sense but no referent are meaningful in so much as you can understand them, however they lack the q uality of truthfulness. (Lemmon, 1966:94) Strawson perceives Russell as ignoring this distinction and as a consequence he misapprehends the identifying role of the grammatical subject between entailment and presupposition in that anyone who use the sentences (1) to make a statement implies that there is a present king of France. (Strawson, 1950:332) The notion of implies is equivalent to presuppose but it is in no way comparable to the formal logical notion of entails that Russell uses to state the existential conditions asserted by the definite article the that necessarily needs to be fulfilled in order for the statement to be true. On the contrary it is to imply in the special sense that the existential conditions are satisfied.(Cohen, 2008:3) If we use example (1) Russell would argue that The present king of France is bald is true if and only if There is a present king of France is true and vice versa, however Strawson contends that it is the case that The present King of France is bald only holds a truth value if and only if there exists a present king of France, if this condition is not met then the statement holds no truth value. So once more I draw the conclusion that referring to or mentioning a particular thing cannot be dissolved into any kind of assertion. To refer is not to assert, though you refer in order to go on to assert. (Strawson, 1950:335) It is in this that Caton (1959) realised that Strawson did not recognise the distinction between failing to refer to or to mention something and referring to or mention something (Caton, 1959: 540) in ordinary language usage and as such it is apparent that Strawson has not actually accounted for the way in which we use refer in ordinary language. In other words, when using language we use it the same regardless of whether we are referring to something which exists or does not exist. (Caton, 1959:540) Consequently, it is only possible to use a sentence or expression thinking it refers even though it does not, and surely even if one did use a non referring expression without intention surely it would appear as if one has referred? Consequently it appears as if it is not that the speaker fails to refer but rather he uses a sentence or expression with the intention of referring to something he believes to exist but actually does not. (Caton, 1954:542) The implication of this position is that when a speaker utters a statement which intends to refer to an existing thing but fails, the speaker will be corrected by someone as there is no existing king of France. It is just not substantive of our approach to ordinary use of language to suggest that a speaker could use a referring expression successfully or conversely unsuccessfully and furthermore is it not the case that when we utter a sentence, unless we are consciously aware that it is factious, that we would believe that what we are referring to is successful given the linguistic and social conventions that govern our language and thought? Strawson argues that this failure of reference could occur, however given the account above how often would a speaker refer to something believing it exists when it does not, surely even if this was the case, given our social pedigree for awareness, it would be so rare that surely it would be absurd to accept it as a foundation to a critique?(Caton, 1954:543) Furthermore if Straws on argues that his proposal is less problematic to ordinary language then surely the counterexamples used need be to be more inclined to towards our natural intentions of speech, and as such it seems that a Gricean distinction between intended and expressed propositions could almost accommodate for Russells Theory of Descriptions in this instance in that the meaning of the sentences that appear object-dependant studied by Russell are incomplete without the context of use that Grice studied through speaker-meaning. (Ramachandran, 1993:1) If we consider the example; (3)The book case is filled with DVDs Strawson uses awkward example such as (3), which expresses that there is one and only one bookcase and it is filled with DVDs when applied to Russells analysis, to devalue Russells theories but Neale (1990) developed ideas from Grice and argued that if (3) is applied to the notion of restricted quantification the absurd illusion disappears. That is the domain over which we take the quantifier is adequately altered and consequently the quantifier silently recognises the context of the speech act. Whilst this is by no means a solution it is evident that when a sentence such as (3) is used a contemporary, Russellian could argue that it is in its use that the statement is completed and furthermore this is through the restriction of quantification.(Lycan, 2008:22)I admit that there is still an ambiguity and awkwardness about the non-existent reference however it has become apparent that in ordinary language it would highly unlikely that a speaker would use (1) with the intention of referr ing but could it be as a condition of the non-intention of the speaker that the uncomfortable nature of truth arises? (Ramachandran, 1993:4) Keith Donnellan (1966) attempts to offer a pragmatic approach to the problem by suggesting that both Strawson and Russell are incorrect in their analysis of definite descriptions by claiming that they both commit to the error that when nothing satisfies the condition of being the referent that the truth value of the sentence or use or the sentence is affected. (King, 1984:14)Donnellan argues that this is not the case but rather a speaker could use a non-referring expression to express a true sentence despite the grammatical subject being a non-referring expression and this misunderstanding occurs in virtue of neither Strawson nor Russell appreciating both the referential and the attributive use of a definite description as a consequence of not analysing the interpretation of a sentence on specific occasions of use in the specific context.(Lycan, 2008:24) If we consider the example; (4) The person who bought that Ferrari is rich Donnellan argues that that statement could be uttered twofold; It could refer to the fact that the Ferrari was  £300,000 and as such it must be the case that the person who purchased the vehicle was wealthy, this is known as the attributive use of the description. It could also refer to Henry the man who purchased the vehicle after haggling the price down to  £250 000, this is known as the referential use of the description. Russells theory is an application of the attributive use of definite description in speech acts, whilst Strawsons argument against Russell is on the basis of him not recognising the referential role of definite descriptions, however Strawson neglects the attributive use and as such his theory is similarly problematic. (Cohen, 2008:2) Furthermore, the distinction between the referential use and the attributive use runs deeper, in that the truth values are different given there being nothing that satisfies the condition of being the referent in a use of a sentence as a direct consequence of the presuppositions in each case being different. In the case of the attributive use the assertion misfires as a result of their being nothing to satisfy the condition of the referent however in the referential sense it may still have a truth value given that the object that is being referred to may satisfy the description given and if it does not then the given speech act is misleading. As a result Donnellan demonstrates that out of context it is ludicrous to try and determine what a definite description is, because it is context dependant in that within a particular speech act it could be used for either referential or attributive use and as a consequence both Strawson and Russells arguments are deficient in some capacity. (Cohen, 2008:3) However, given that the question at hand is whether Strawsons critique has deeper philosophical implications for Russells theory, and that we have accepted that both theories are not sufficient if we accept Donnellans theory then could it be the case that given that Strawsons theory is not practical for ordinary language, is it worth accepting in light of the detrimental effect it has on the analysis of language given the arise of truth gaps? Subsequently by accepting Strawsons thesis on the non truth value of non-referring expression then we permit for these truth value gaps, whereby certain sentences cannot be subject to logical analysis because they lack a truth value. (Quine, 1953: 439) By analysing sentences under the scrutiny of formal logic there is the possibility of refraining from ambiguity because all sentences are ascribed a truth value through the proposition expressed by their existential logic properties. (Lemmon, 1966: 105) According to E.J Lemmon (1966) this is only sufficient if logic is not liable to imitate ordinary language to the effect that it manifests itself in the same manner. As Russell seemed to acknowledge this is not the case and in fact the role of logic is to control language under conditions where ordinary language cannot be regulated and therefore surely it is a given that it does not necessarily accurately represent ordinary language in every respect? Besides is it harmful to accept a situation whereby the logician is aware of the problem of non-referring descriptions, would it not be adequate to merely realise this and maintain the logical structure which has been demonstrated as efficient and practical? As far as the difficulty demonstrated by Strawson in this instance it only holds if and only if Russells intention was for the logical proposition to mimic ordinary language. (Lemmon, 1966:107) In conclusion I would argue that whilst neither Strawson nor Russells argument provides a wholly adequate account of definite descriptions, if we evaluate the purpose of each theory they are of differing successes. Russell provides a scientific approach to analysing definite descriptions which generally provides a sufficient measure for reference whilst still encompassing difficulties. Strawson on the other hand attempts to offer an improved theory in regard to ordinary language use however, the counterexamples he provides are not intuitive uses of language. Furthermore the implication is that it is unlikely that such occurrences would occur intentionally and as a consequence the position Strawson takes up is not philosophically practical given the arise of truth gaps when accepting his theory. Word count (3032 exclusive of reference and quotations)

Cloning :: essays research papers

Recently, we have all seen the controversy over whether or not we should attempt to clone. If you haven't heard: A group of scientists in Scotland announced the birth of a sheep cloned from embryonic cells, presaging Dolly. Dolly's was the birth heard round the world. The first mammal ever cloned from a single adult cell, she was living proof that scientists had solved one of the most challenging problems of cell biology. Her creation raised a troubling question: Can humans, too, be cloned? And if so, Should humans be able to play God? Cloning has been an idea that the world has awaited and feared for decades. Cloning has been around since the 1950s when 2 scientists made a frog from tadpole cells. In the 60s, scientists cloned frogs again, but this time using cells from older tadpoles. What has just happened recently is the cloning of a mammal. The sheep named Dolly. A MAMMAL born from a single adult cell. The question is: Is cloning good or evil? Some say this is one of the most remarkable breakthroughs of science history. Man Creates Life. Amazing. But, let's rethink this.. Is the ability for man to create life (in a sense play god), is this a good thing or a bad thing? Why would it be a bad thing? This is an incredible breakthrough of scientific history. This area of microbiology needs to be further explored. There are several advantages that cloning may serve. A child needs a bone marrow transplant within the next two years. You could clone a copy and retrieve the bone marrow. Cloning would give lesbians a way to bear a biological descendant without visiting the spermbank. Perhaps the army could breed stronger, braver soldiers to use just for battle. Let's look at the advantages to cloning mammals: A farmer could clone his prize cow over and over making several copies of it, producing better milk with more nutrients. A shepard could clone the sheep with the best wool and he wouldn't need as many sheep. We could clone endangered species, making them no longer endangered. The list of benefits are endless. I realize that cloning is immoral to many people. The power of a creationism has become ours, in a sense. Many are skeptical of this science but the future will reveal that it is going to become more and more researched. Cloning :: essays research papers Recently, we have all seen the controversy over whether or not we should attempt to clone. If you haven't heard: A group of scientists in Scotland announced the birth of a sheep cloned from embryonic cells, presaging Dolly. Dolly's was the birth heard round the world. The first mammal ever cloned from a single adult cell, she was living proof that scientists had solved one of the most challenging problems of cell biology. Her creation raised a troubling question: Can humans, too, be cloned? And if so, Should humans be able to play God? Cloning has been an idea that the world has awaited and feared for decades. Cloning has been around since the 1950s when 2 scientists made a frog from tadpole cells. In the 60s, scientists cloned frogs again, but this time using cells from older tadpoles. What has just happened recently is the cloning of a mammal. The sheep named Dolly. A MAMMAL born from a single adult cell. The question is: Is cloning good or evil? Some say this is one of the most remarkable breakthroughs of science history. Man Creates Life. Amazing. But, let's rethink this.. Is the ability for man to create life (in a sense play god), is this a good thing or a bad thing? Why would it be a bad thing? This is an incredible breakthrough of scientific history. This area of microbiology needs to be further explored. There are several advantages that cloning may serve. A child needs a bone marrow transplant within the next two years. You could clone a copy and retrieve the bone marrow. Cloning would give lesbians a way to bear a biological descendant without visiting the spermbank. Perhaps the army could breed stronger, braver soldiers to use just for battle. Let's look at the advantages to cloning mammals: A farmer could clone his prize cow over and over making several copies of it, producing better milk with more nutrients. A shepard could clone the sheep with the best wool and he wouldn't need as many sheep. We could clone endangered species, making them no longer endangered. The list of benefits are endless. I realize that cloning is immoral to many people. The power of a creationism has become ours, in a sense. Many are skeptical of this science but the future will reveal that it is going to become more and more researched. Cloning :: essays research papers Recently, we have all seen the controversy over whether or not we should attempt to clone. If you haven't heard: A group of scientists in Scotland announced the birth of a sheep cloned from embryonic cells, presaging Dolly. Dolly's was the birth heard round the world. The first mammal ever cloned from a single adult cell, she was living proof that scientists had solved one of the most challenging problems of cell biology. Her creation raised a troubling question: Can humans, too, be cloned? And if so, Should humans be able to play God? Cloning has been an idea that the world has awaited and feared for decades. Cloning has been around since the 1950s when 2 scientists made a frog from tadpole cells. In the 60s, scientists cloned frogs again, but this time using cells from older tadpoles. What has just happened recently is the cloning of a mammal. The sheep named Dolly. A MAMMAL born from a single adult cell. The question is: Is cloning good or evil? Some say this is one of the most remarkable breakthroughs of science history. Man Creates Life. Amazing. But, let's rethink this.. Is the ability for man to create life (in a sense play god), is this a good thing or a bad thing? Why would it be a bad thing? This is an incredible breakthrough of scientific history. This area of microbiology needs to be further explored. There are several advantages that cloning may serve. A child needs a bone marrow transplant within the next two years. You could clone a copy and retrieve the bone marrow. Cloning would give lesbians a way to bear a biological descendant without visiting the spermbank. Perhaps the army could breed stronger, braver soldiers to use just for battle. Let's look at the advantages to cloning mammals: A farmer could clone his prize cow over and over making several copies of it, producing better milk with more nutrients. A shepard could clone the sheep with the best wool and he wouldn't need as many sheep. We could clone endangered species, making them no longer endangered. The list of benefits are endless. I realize that cloning is immoral to many people. The power of a creationism has become ours, in a sense. Many are skeptical of this science but the future will reveal that it is going to become more and more researched.

Argumentative Essay: Guns Make America! :: Argumentative Persuasive Essays

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   With the possible exception of abortion, no other current issue has split the country in two like the debate surrounding gun control.  Ã‚   Both sides are equally adamant.  Ã‚   The pro gun side, as represented by the National Rifle Association, continues to oppose all gun control measures primarily on the grounds that any law restricting gun ownership is unconstitutional.  Ã‚   Proponents of gun control argue that gun violence is an epidemic out of control across the country, and call on federal lawmakers to stem the flow of blood with anti-gun legislation.  Ã‚   This side won a crucial battle in the debate two years ago with the passage of the so called   â€Å"Brady Bill,† Federal legislation that banned the production and sale of some semiautomatic rifles and initiated a waiting period and background check for gun buyers.  Ã‚   However, more recently than now Republican-controlled Congress, with the backing of the NRA, has reignited that battle with plans to repeal the Brady Bill.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The second amendment to the constitution guarantees Americans the right to keep and bear arms without government interference.   gun control advocates seem ready and eager to disregard this right which is currently being exercised by 70 million Americans.   (METSKA)      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I believe that the governments struggle to keep guns out of the hand of juveniles and criminals is a worthy one, but when it comes   to unconstitutional interrogation then its getting out of control.   The government is currently trying to implement laws that will keep weapons out of the hands of every one. The people on capital hill say that they want a safer America, they want the youth of America to grow up in a caring non-violent environment,   yet all they really want is a more productive best in its class nation.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   History proves that criminal behavior cannot be controlled by the government attempting to regulate inanimate objects.  Ã‚   In other words, criminals will always find a way to get a hold of drugs, guns, what have you.   Proof: drugs may be illegal yet we still have one heck of a problem with them;   thus, if guns of some sort are made illegal then, we will probably end up with one heck of a gun problem. I believe that its not that they need a gun or think its

Customer Perception Towards Branded Carbonated Drinks

STUDY OF CUSTOMER BEHAVIOR AND ATTITUDE TOWARDS BRANDED CARBONATED DRINKS Submitted by : Hari Baboo CHAPTER 1: INTRODUCTION Beverage Industry in India: A Brief Insight In India, beverages form an important part of the lives of people. It is an industry, in which the players constantly innovate, in order to come up with better products to gain more consumers and satisfy the existing consumers. FIGURE 1: BEVERAGE INDUSTRY IN INDIA The beverage industry is vast and there various ways of segmenting it, so as to cater the right product to the right person. The different ways of segmenting it are as follows: * Alcoholic, non-alcoholic and sports beverages * Natural and Synthetic beverages * In-home consumption and out of home on premises consumption. * Age wise segmentation i. e. beverages for kids, for adults and for senior citizens * Segmentation based on the amount of consumption i. e. high levels of consumption and low levels of consumption. If the behavioral patterns of consumers in India are closely noticed, it could be observed that consumers perceive beverages in two different ways i. e. everages are a luxury and that beverages have to be consumed occasionally. These two perceptions are the biggest challenges faced by the beverage industry. In order to leverage the beverage industry, it is important to address this issue so as to encourage regular consumption as well as and to make the industry more affordable. Four strong strategic elements to increase consumption of the products of the beverage industry in India are: * The qua lity and the consistency of beverages needs to be enhanced so that consumers are satisfied and they enjoy consuming beverages. The credibility and trust needs to be built so that there is a very strong and safe feeling that the consumers have while consuming the beverages. * Consumer education is a must to bring out benefits of beverage consumption whether in terms of health, taste, relaxation, stimulation, refreshment, well-being or prestige relevant to the category. * Communication should be relevant and trendy so that consumers are able to find an appeal to go out, purchase and consume. The beverage market has still to achieve greater penetration and also a wider spread of distribution. It is important to look at the entire beverage market, as a big opportunity, for brand and sales growth in turn to add up to the overall growth of the food and beverage industry in the economy. The Carbonated Drinks Industry In India; A Perspective The Rs. 17000 crore market of carbonated drinks industry in India looked really bad just after the â€Å"Pesticide† controversy last year. But some cool promotions and quick reactions by cola companies have handled the crisis satisfactorily. The controversy has thought the industry few lesson or so and in the process consumer and the economy also benefited. â€Å"Colas, contributing more than 50 per cent to fizzy drink sales, saw a huge slide after the pesticide controversy, but are believed to be making a come back. Thanks to increased advertisement spends which is over 20 per cent higher than last year. There is some good news on the non-cola segment. The lime and lemon segments with brands like sprite and 7up have registered a 30 to 40 per cent growth, although on a smaller base. Nevertheless, the battle between two cola giants, Coke & Pepsi, did not go any slow. Rather it has become fiercer. They are now fighting each other even at the local level. That too the trend is as old as start of this millennium. The present scenario of the carbonated drinks market is behaving the way it has all to do with a duopoly situation. A duopoly is a competitive situation where there are two competitors, normally of roughly equal si ze. Although in every place they have local competitors and there is a huge unorganized flavoured water market. Yet again, packaged water is also a competitor to the cola brands and in this category neither of the two cola companies are market leaders. However, as far as the carbonated drinks are concerned there are only two brands, Coke and Pepsi. Therefore, we can safely say that this condition does qualify to be a near duopoly situation and thus there is such intense competition. Unless, the two parties in a duopoly collaborate with each other, which is certainly not the case in the cola market worldwide or in India, this battle is not going to slow down even a bit! Rather, it would grow stronger with every passing day. In a situation like this it is very interesting to observe marketing strategies in general and Product & Pricing strategies in specific of the players, merely because the action of one player is bound to invite similar reaction from the other. As if, the third law of Newton, that ? every action has an equal and opposite reaction? , can‘t fit better in any other situation! In a duopoly like situation, as far as cola industry in India is concerned, it can be said that it is foolish to cut prices unless, one of the two parties has a much lower cost base. But that is not the case in India. In fact, both the companies, Coke and Pepsi, invest heavily in advertising and in distribution through their franchise as well as their own systems. However, a great deal of attention is paid by both companies to cost, particularly in the development of a tightly effective supply chain system in which economies are squeezed out and, wherever possible both overheads and working capital are controlled. Therefore, it is extremely difficult to for both the parties to play with the prices. Rather, it is counter-productive exercise, as when prices are reduced in a particular area by one of the cola brands, the second must follow. If we look into the history of pricing of these two particular players of the carbonated drinks industry, we will see that the first major initiative in the price front took place some years ago when the brand Coca-Cola came back to India. At that point of time colas were available only in 200 ml bottles. Coca-Cola, in it‘s come back trail, broke the tradition by launching Cola in the 300 ml size bottles but at the same price as Pepsi, which was then in a 200 ml bottle. With this strategy, Coke expected to gain advantage in the market especially in India, which is traditionally a highly price sensitive market. However, Pepsi, as being a fierce competitor was prepared for it and soon launched its colas in the 300 ml sizes. Thereby, in India, it was the 300 ml bottle which became the standard in most parts of the country, making the price a parity issue between the two brands. Then, a few years ago, one litre and 1. 5 litre non-returnable PET bottles at a discount in comparison to, a 300 ml returnable glass bottle, the traditional packaging in this product category, was launched by Pepsi. It was a successful move resulting in significant increase in the consumption level especially amongst the loyal consumers in the urban areas. And part of the rule of the game, Coke followed Pepsi in the above move in order to reduce the cost per glass to the consumer. Then came the days of a 500 ml non-returnable PET bottle which was advertised almost totally on the cost of the consumer per 100 ml of cola! Nevertheless, the great advantage that the PET bottles provided is that they have increased home consumption level which was not of much significance compared to out of home consumption till then. And in very recent times the Coke did a u-turn that is price cuts. The latest move of reducing price to the consumer is the very opposite of what has been happening to-date. It has now re-launched a 200 ml bottle at a unit price of approximately 2/3rd of the 300 ml price, thus making retail purchase look cheaper. This strategy was meant to fight consumption pattern of smaller towns and rural areas where two people share a 300 ml bottle. Importantly, by making the bottle smaller it has only reduced unit price without affecting the trade margin. It has been reported that Pepsi has been cutting the price of its 300 ml bottle in some places, until an inventory of 200 ml bottles was built, as an answer to the Coke‘s strike. However, this act of Pepsi might boomerang as there is a strong probability of having some negative effect on the supply chain and other inventory cost in the long run. Competitive Arena The soft drink market all over the world has been witnessing a neck to neck battle between the two major players, Coca-Cola and Pepsi since the very beginning. The thirst quenchers are trying hard to have the major chunk of the pie of carbonated soft drink market. Both the players are spending their energies in building capacity, infrastructure, promotional activities etc. Coca-Cola being 11 years older than Pepsi has dominated the scene in most of the soft drink markets in the world and enjoying leadership in terms of market share. But the Coca-Cola people are finding it hard to keep away Pepsi, which has been narrowing the gaps regularly. The two are posing threats to each other in every nook and corner of the world. While Coca-Cola has been earning most of its bread and butter through beverage sales, Pepsi has a multi products portfolio with some portion from the same business. Aims/Objective In this research we are making an attempt to study which carbonated drink is preferred by consumers around Manipal, and do they take into account factors such as price, brand, taste etc while purchasing a carbonated drink. * Consumer perception towards Carbonated drinks. * To understand buying behavior of consumers. * To recommend for future course of action. CHAPTER 2:RESEARCH DESIGN Research Design: Descriptive research- also known as statistical research, describes data and characteristics about the population. Descriptive research answers the questions who, what, where, when and how. COLLECTION OF DATA 1. Primary data : Based on questionnaire, will be distributed among consumers & direct interview will be taken, to collect the data. 2. Secondary data : Collected from articles, magazines, newspaper research reports and internet. 3. Sampling: Stratified sampling technique will be considered. A sample size of 200 consumers will be selected from Manipal to study. The process of grouping members of the population into relatively homogeneous subgroups before sampling. Proportionate allocation uses a sampling fraction in each of the strata that is proportional to that of the total population. If the population consists of 60% in the male stratum and 40% in the female stratum, then the relative size of the two samples (three males, two females) should reflect this proportion. SAMPLE SIZE This refers to the number of element to be selected from the universe to contribute a sample. The sample should be optimum i. e. it should fulfill all the requirement of efficiency, respectiveness, reliability and flexibility pertaining to the research conducted. It is generally denoted by ‘n’. It can be calculated using the formula:- n = z / e? in case of Infinite population. Where, n=sample size ?=Standard deviation e=error Many a times, the standard deviation of population is not known and sample is not yet taken, rough estimate of the population will given by, Range of Population Distribution 6 Here range is the difference between highest and lowest score. In this case, range = 5-1 =4 Therefore standard deviation, For 95% confidence level, from normal distribution table, z=1. 96 Error, e=0. 1 Substituting these values in the above equation , we get, n= (1. 96 0. 67? )/(0. 1? ) Sample size, n=172. 44 Taking sample size as 200. Random sampling is undertaken for selecting sample from the population SAMPLING ERROR: In any study involving the sampling process, there would normally be a certain amount of inaccuracy in the data collected. This inaccuracy is termed as ‘Sampling Error’. In other words, sampling errors are those errors which arise on account of sampling. Limitations of the Study 1. Some of the respondents refused to fill the questionnaires. 2. The responses may vary as some people did not want to come up with real answers. 3. The people were busy in their own work so they might not have given actual responses. . Limitation of time. 5. The survey is conducted only in few areas of Manipal; hence the results may vary in other parts of the cities. 6. Small sample size. 7. And like any other research the limitation of personal bias of respondents limits the scope of the study. 8. The findings are based on the survey conducted in the month of feb; the results may vary in other months. CHAPTE R 3. DATA REPRESENTATION AND ANALYSIS 3. 1 DEMOGRAPHIC FACTOR Gender of respondents Frequency table: GENDER | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| male| 106| 53. | 53. 0| 53. 0| | female| 94| 47. 0| 47. 0| 100. 0| | Total| 200| 100. 0| 100. 0| | Inference The above pie chart depicts the distribution of the total sample that we had undertaken in our study. We observe here that most of the respondents are male than female. Male respondents are 106 out of 200 respondents whereas females are 94 out of 200. Age of respondents Frequency table AGE | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 0-15| 68| 34. 0| 34. 0| 34. 0| | 16-25| 56| 28. 0| 28. 0| 62. 0| | 26-35| 44| 22. 0| 22. 0| 84. 0| | 36-45| 26| 13. | 13. 0| 97. 0| | 46-70| 6| 3. 0| 3. 0| 100. 0| | Total| 200| 100. 0| 100. 0| | As per respondents, age group of 0-15 people with the frequency of 68 out of 200, 16-25 group people are around 56 , 26-35 are 44 people , 36-45 are 26 people respec tively. 3. 2 PROFESSIONAL FACTOR Frequency table WORK| | | | | | | | | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| professional| 26| 13| 13| 13| | | businessman| 18| 9| 9| 22| | | service| 52| 26| 26| 48| | | student| 98| 49| 49| 97| | | others| 6| 3| 3| 100| | | Total| 200| 100| 100| | | Inference As per respondents the student respondent are 98 out of200while service people were around 52 out of 200 ,professional people are around 26 ,businessman people are around 18 whereas 6 of them are in others category. 3. 3 CARBONATED DRINKS Frequency table COLA | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| coca cola| 36| 18. 0| 18. 0| 18. 0| | pepsi| 34| 17. 0| 17. 0| 35. 0| | thumbs up| 52| 26. 0| 26. 0| 61. 0| | 7up| 24| 12. 0| 12. 0| 73. 0| | sprite| 22| 11. 0| 11. 0| 84. 0| | mazza| 16| 8. 0| 8. 0| 92. 0| | fanta| 16| 8. 0| 8. 0| 100. 0| | Total| 200| 100. 0| 100. 0| | | | | | | | | | | | | As per respondents, 52 people out of 200 likes thumbs up, while people loves to drink coca cola , pepsi, 7up, mazza, fanta 36,34,24,22,16,16 respectively Gender vs. age GENDER * AGE Cross tabulation| | | | | | | | | AGE| | | | | Total| | | | 0-15| 16-25| 26-35| 36-45| 46-70| | GENDER| male| Count| 34| 30| 25| 14| 3| 106| | | Expected Count| 36. 04| 29. 68| 23. 32| 13. 78| 3. 18 | 106| | female| Count| 34| 26| 19| 12| 3| 94| | | Expected Count| 31. 96| 26. 32| 20. 68| 12. 22| 2. 82| 94| Total| | Count| 68| 56| 44| 26| 6| 200| | | Expected Count| 68| 56| 44| 26| 6| 200| | | | | | | | | From the respondents, in the age group of 0-15 have 34 males and females respondent respectively. While 16-25 age group have 30 males and 26 females’ respondent respectively. While 26-35 age group have 30 males and 26 females’ respondent respectively. Because they are major consumers of branded carbonated drinkers Gender vs. Occupation GENDER * WORK Cross tabulation| | | | | | | | | WORK| | | | | Total| | | | professional| businessman| service| student| others| | GENDER| male| Count| 20| 12| 23| 47| 4| 106| | | Expected Count| 13. 78| 9. 54| 27. 56| 51. 94| 3. 8| 106| | female| Count| 6| 6| 29| 51| 2| 94| | | Expected Count| 12. 22| 8. 46| 24. 44| 46. 06| 2. 82| 94| Total| | Count| 26| 18| 52| 98| 6| 200| | | Expected Count| 26| 18| 52| 98| 6| 200| As per respond ents, male generally who respondent are majorly students and in female also major respondent were student only. While service people are only 23 as male and 29 as female respondent, professional count is 20 in male and 6 at female. In businessman category 12 are male respondent while 6 of them are female. Gender vs. Prefer branded carbonated drinks GENDER * COLA Cross tabulation| | | | | | | | | | COLA| | | | | | | Total| | | | coca cola| pepsi| thumbs up| 7up| sprite| mazza| fanta| | GENDER| Male| Count| 21| 22| 31| 12| 8| 5| 7| 106| | | Expected Count| 19. 08| 18. 02| 27. 56| 12. 72| 11. 66| 8. 48| 8. 48| 106| | female| Count| 15| 12| 21| 12| 14| 11| 9| 94| | | Expected Count| 16. 92| 15. 98| 24. 44| 11. 28| 10. 34| 7. 52| 7. 52| 94| Total| | Count| 36| 34| 52| 24| 22| 16| 16| 200| | | Expected Count| 36| 34| 52| 24| 22| 16| 16| 200| As per respondent male person like thumbs up are around 31 persons while 21 and 22 people like coca cola and Pepsi respectively. In7up category 12 male respondent and in sprite, mazza, fanta 8,5,7 respectively are there. And in female person like thumbs up are around 21 persons while 15 and 12 people like coca cola and Pepsi respectively. In7up category 12 female respondent and in sprite, mazza, fanta 14,11,9 respectively are there. Gender vs. Effect of advertisement GENDER * ATTRACT Cross tabulation| | | | | | | | | ATTRACT| | | | | Total| | | | creativity| Effect of brand ambassador| idea| frequency| logical| | GENDER| male| Count| 29| 25| 14| 28| 10| 106| | | Expected Count| 25. 4| 26. 5| 11. 66| 26. 5| 15. 9| 106| | female| Count| 19| 25| 8| 22| 20| 94| | | Expected Count| 22. 56| 23. 5| 10. 34| 23. 5| 14. 1| 94| Total| | Count| 48| 50| 22| 50| 30| 200| | | Expected Count| 48| 50| 22| 50| 30| 200| As per respondents, advertisement is mode of marketing where frequency of ads, creativity and effect of brand ambassador for male respondent are 28,29and 25 respectively. While in female has effect of brand ambas sador, frequency of ads and logic of ads are 25, 22 and 19 respectively. Age vs. Preferred branded carbonated drinks AGE * COLA Cross tabulation| | | | | | | | | | | | COLA| | | | | | | Total| | | | coca cola| Pepsi| thumbs up| 7up| sprite| mazza| fanta| | AGE| 0-15| Count| 13| 12| 15| 13| 5| 5| 5| 68| | | Expected Count| 12. 24| 11. 56| 17. 68| 8. 16| 7. 48| 5. 44| 5. 44| 68| | 16-25| Count| 8| 11| 9| 8| 7| 7| 6| 56| | | Expected Count| 10. 08| 9. 52| 14. 56| 6. 72| 6. 16| 4. 48| 4. 48| 56| | 26-35| Count| 11| 7| 15| 2| 5| 1| 3| 44| | | Expected Count| 7. 92| 7. 48| 11. 44| 5. 28| 4. 84| 3. 52| 3. 52| 44| | 36-45| Count| 4| 3| 12| 0| 4| 2| 1| 26| | | Expected Count| 4. 8| 4. 42| 6. 76| 3. 12| 2. 86| 2. 08| 2. 08| 26| | 46-70| Count| 0| 1| 1| 1| 1| 1| 1| 6| | | Expected Count| 1. 08| 1. 02| 1. 56| 0. 72| 0. 66| 0. 48| 0. 48| 6| Total| | Count| 36| 34| 52| 24| 22| 16| 16| 200| | | Expected Count| 36| 34| 52| 24| 22| 16| 16| 200| As per respondents, 0-15 age group does show that much of variation and as same at other age groups. While the age group of 16-25 show much variation than 46-70 age group pe ople. Age vs. Reason of purchase AGE * LIKE Cross tabulation| | | | | | | | | | | LIKE| | | | | | | Total| | | brand name| taste| easy avail| packaging| price| Effect of brand ambassador| others| | AGE| 0-15| Count| 16| 16| 9| 10| 11| 6| 0| 68| | | Expected Count| 13. 6| 17| 10. 88| 6. 8| 13. 6| 5. 44| 0. 68| 68| | 16-25| Count| 9| 14| 9| 4| 15| 3| 2| 56| | | Expected Count| 11. 2| 14| 8. 96| 5. 6| 11. 2| 4. 48| 0. 56| 56| | 26-35| Count| 10| 8| 11| 2| 10| 3| 0| 44| | | Expected Count| 8. 8| 11| 7. 04| 4. 4| 8. 8| 3. 52| 0. 44| 44| | 36-45| Count| 5| 8| 2| 4| 4| 3| 0| 26| | | Expected Count| 5. 2| 6. 5| 4. 16| 2. 6| 5. 2| 2. 08| 0. 26| 26| | 46-70| Count| 0| 4| 1| 0| 0| 1| 0| 6| | Expected Count| 1. 2| 1. 5| 0. 96| 0. 6| 1. 2| 0. 48| 0. 06| 6| Total| | Count| 40| 50| 32| 20| 40| 16| 2| 200| | | Expected Count| 40| 50| 32| 20| 40| 16| 2| 200| As per respondent, 0-15 age groups reasons for purchases of branded carbonated drinks are basically on brand name and taste. While age group 16 -25 group people think price and brand name is the important factor in selection of drink. Other age group thinks taste as one of the factor and as well as brand name, prices are important factor. Null hypothesis: ho: Is taste dependent on the selection of branded carbonated drinks? The results are as shown below with the help of table and graphical representation. COLA * TASTE Cross tabulation | | TASTE| Total| | | very important| important| not important| not at all important| | COLA| coca cola| Count| 5| 19| 7| 5| 36| | | Expected Count| 8. 1| 17. 6| 7. 7| 2. 5| 36. 0| | Pepsi| Count| 15| 8| 9| 2| 34| | | Expected Count| 7. 7| 16. 7| 7. 3| 2. 4| 34. 0| | thumbs up| Count| 5| 33| 10| 4| 52| | | Expected Count| 11. 7| 25. 5| 11. 2| 3. 6| 52. 0| | 7up| Count| 9| 8| 6| 1| 24| | | Expected Count| 5. 4| 11. 8| 5. 2| 1. 7| 24. 0| | Sprite| Count| 5| 13| 4| 0| 22| | Expected Count| 5. 0| 10. 8| 4. 7| 1. 5| 22. 0| | Mazza| Count| 3| 8| 5| 0| 16| | | Expected Count| 3. 6| 7. 8| 3. 4| 1. 1| 16. 0| | Fanta| Count| 3| 9| 2| 2| 16| | | Expected Count| 3. 6| 7. 8| 3. 4| 1. 1| 16. 0| Total| Count| 45| 98| 43| 14| 200| | Expected Count| 45. 0| 98. 0| 43. 0| 14. 0| 200. 0| We can observe here that the respondents takes as taste as important in selection of carbonated drinks. A s taste is one of factor which influence in the selection of carbonated drinks Chi-Square Test | Value| df| Asymp. Sig. (2-sided)| Pearson Chi-Square| 31. 655(a)| 18| . 024| Likelihood Ratio| 33. 984| 18| . 013| N of Valid Cases| 200| | | a 13 cells (46. 4%) have expected count less than 5. The minimum expected count is 1. 12. INTERPRETATION: Since the calculated value 0. 024 is less than 0. 05, we reject the null hypothesis and conclude saying that the taste is dependent on the selection of carbonated drinks. Null hypothesis: ho: Are carbonated drinks only popular among the youth? AGE * COLA Cross tabulation Count | COLA| Total| | coca cola| pepsi| thumbs up| 7up| sprite| mazza| fanta| | AGE| 0-15| 13| 12| 15| 13| 5| 5| 5| 68| | 16-25| 8| 11| 9| 8| 7| 7| 6| 56| 26-35| 11| 7| 15| 2| 5| 1| 3| 44| | 36-45| 4| 3| 12| 0| 4| 2| 1| 26| | 46-70| 0| 1| 1| 1| 1| 1| 1| 6| Total| 36| 34| 52| 24| 22| 16| 16| 200| As per respondents, age group 0-15 are 68 respondent where they like coca cola, Pepsi, thumbs up,7up 13,12,15,13 respectively. Age group 16-25 are 56 respondent where they like coca cola, Pepsi, thumbs up,7up 8,11,9,8 respectively. Age group 26-35 are 44 re spondent where they like coca cola, Pepsi, thumbs up,7up 11,7,15,2 respectively. We can observe here that the respondents age factor affect importantly in selection of carbonated drinks. As taste is one of factor which influence in the selection of carbonated drinks Chi-Square Tests | Value| df| Asymp. Sig. (2-sided)| Pearson Chi-Square| 27. 016(a)| 24| . 304| Likelihood Ratio| 31. 222| 24| . 147| N of Valid Cases| 200| | | a 18 cells (51. 4%) have expected count less than 5. The minimum expected count is . 48 . INTERPRETATION: Since the calculated value 0. 304 is higher than 0. 05, we accept the null hypothesis and conclude saying that the age is interdependent on the selection of carbonated drinks. So, carbonated drinks are popular among the youth. Null hypothesis: HO: Is advertisement a major factor in the selection of the brand of carbonated drinks? COLA * LIKE Cross tabulation| | | | | | | | Count | | | | | | | | | | | | LIKE| | | | | | | Total| | | brand name| taste| easy avail| packaging| price| Effect of brand ambassador| others| | COLA| coca cola| 11| 7| 4| 3| 9| 1| 1| 36| | pepsi| 7| 10| 3| 3| 8| 3| 0| 34| | thumbs up| 10| 11| 9| 4| 13| 5| 0| 52| | 7up| 5| 9| 5| 3| 1| 1| 0| 24| | sprite| 1| 6| 6| 4| 2| 2| 1| 22| | mazza| 3| 4| 4| 2| 2| 1| 0| 16| | fanta| 3| 3| 1| 1| 5| 3| 0| 16| Total| | 40| 50| 32| 20| 40| 16| 2| 200| We can observe here that the respondents advertisement affects importantly in selection of carbonated drinks. As advertisement is one of factor which influence in the selection of carbonated drinks Chi-Square Tests | Value| df| Asymp. Sig. (2-sided)| Pearson Chi-Square| 32. 104(a)| 36| . 654| Likelihood Ratio| 33. 992| 36| . 564| N of Valid Cases| 200| | | a 34 cells (69. 4%) have expected count less than 5. The minimum expected count is . 16. INTERPRETATION: Since the calculated value 0. 654 is higher than 0. 5, we accept the null hypothesis and conclude saying that the advertisements are interdependent on the selection of carbonated drinks. So, advertisement affects in the selection of branded carbonated drinks. Null hypothesis: HO: Does occupation has a role in selecting the Carbonated drink? WORK * COLA Cross tabulation| | | | | | | | Count | | | | | | | | | | | | COLA| | | | | | | Total| | | coca cola| pepsi| thumbs up| 7up| sprite| mazza | fanta| | WORK| Professional| 5| 4| 7| 2| 3| 2| 3| 26| | Businessman| 6| 12| 0| 0| 0| 0| 0| 18| | Service| 11| 8| 14| 14| 4| 1| 0| 52| Student| 14| 9| 30| 7| 14| 12| 12| 98| | Others| 0| 1| 1| 1| 1| 1| 1| 6| Total| | 36| 34| 52| 24| 22| 16| 16| 200| As per respondent, 30 student select thumbs up as their favorite drink , in businessman category nobody likes other drink rather than coke and pepsi. While in other occupation doesn’t have any definite favorite drinks. Chi-Square Tests | Value| df| Asymp. Sig. (2-sided)| Pearson Chi-Square| 73. 241(a)| 24| . 000| Likelihood Ratio| 77. 160| 24| . 000| N of Valid Cases| 200| | | a 22 cells (62. 9%) have expected count less than 5. The minimum expected count is . 48. INTERPRETATION: Since the calculated value 0. 000 is lower than 0. 05, we reject the null hypothesis and conclude saying that the occupation are dependent on the selection of carbonated drinks. So, occupation does not affect in the selection of branded carbonated drinks. CHAPTER 4: FINDINGS AND CONCLUSION Findings 1. Maximum number of people surveyed is below 15 years because they are major consumers. 2. Out of 200 people 13%are professionals, 9% are businessman, 26% are serviceman, and 49% are students. 3. Out of 200 respondents, 97% of consumers buy cold drinks and only 3% of them do not buy. 4. 9% respondents prefer coke, 18% prefer Pepsi, 12% 7up, 11 % of them prefer Sprite, 9% Fanta, and 23% prefer Thumbs-up. 5. 25% people purchase cold drinks because of taste, 20% people purchase cold drinks because of brand name, 20% people purchase cold drinks because of packaging, 15% people purchase cold drinks because of price, 11% people purchase cold drinks because of brand ambassador, 8 % people purchase cold drinks because of easy availability & 1% people purchase cold drinks because of any other reason. 6. Out of 200 consumers 98% have seen the advertisement and only 2% have not seen the advertisement of any brands. 7. 3% people remember the advertisement of coke, 23% people remember the advertisement of Pepsi, 1% people remember the advertisement of 7up, 6% people remember the advertisement of sprite, 4% people remember the advertisement of Fanta, and 23% people remember the advertisement of Thumbs-up. 8. 24% people remember the advertisement because of creativity, 25% people remember the advertisement because of brand ambassador, 11% people remember the advertisement because of their idea of delivering the message, 25% people remember the advertisement because of frequency of ads, and 15% people remember the advertisement because of logical reason. Conclusion From the analysis of the data collected and from the experiences we have reached the following conclusions: * COKE is most popular amongst its users mainly because of its TASTE, BRAND NAME. Thus it should focus on good taste so that it can capture the major part of the market. But most of the consumers prefer THUMSUP as their 1st preference, then COKE. * We come to the conclusion that visibility affects the sales of project in a very special way. And in terms of the advertisements lays is lacking behind mostly consumers remember the advertisement because of the frequency of add and brand ambassadors, creativity. After acquiring a new customer, there is lot of importance of its retention also. This can be done only by providing extra flavors and good taste. * In today’s scenario, customer is the king because he has got various choices around him. If you are not capable of providing him the desired result he will definitely switch over to the other provider. Therefore to survive in this cutthroat competition, you need to be the best. Customer is no more loyal in today’s scenario, so you need to be always on your toes. We feel that there is cut-throat competition between COKE,PEPSI,THUMSUP so to be on top of mind of the customers they need to do something outstanding every time. CHAPTER 5:ANNEXURE QUESTIONNAIRE Dear Sir/Madam, This questionnaire has been prepared with a view to make a STUDY OF CUSTOMER BEHAVIOR AND ATTITUDE TOWARDS BRANDED CARBONATED DRINKS . The information will be strictly used for educational purpose only by the students of Manipal Institute of Management (Manipal University) . we would be grateful if you could spare some time in filling up this questionnaire. ) NAME : 2) AGE :a)0-15 b) 15-20 c) 21-35 d) 36-45 e) 46-70 3) Gender : M F 4) Occupation : Professional Businessman Service Student Other 5) Do you drink soft drinks: Yes No 6) If yes which soft drink Brand: Coke Pepsi 7) If No why so?†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8) Which carbonated drink do you prefer most: Coke Pepsi 7Up Mountain Dew Thumbs Up Sprite Fanta 9) Which packa ge do u prefer most: Pet Bottle Glass Bottle 10) About Carbonated drink what do you like the most: Brand name Taste Easy availability Packaging Price Brand ambassador Any other†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11) What is the importance of taste in a carbonated drink? (Please rate them from 1- 4) 1=>Very Important 2=>Important 3=>Not important 4=>Not at all important 12) Have you seen any advertisements of carbonated drinks: Yes NO 13) Advertisement of which carbonated drinks do you remember the most : Coke Pepsi 7Up Thumbs Up Sprite Mountain dew Fanta 14) What attracted you in the advertisement? (PLEASE RATE THEM from 1-4) Creativity Brand ambassador Idea of delivering the message Frequency of add Logical reason 15) What is your opinion of the brand? Excellent Good Fair Poor 16) What is your monthly consumption? 17) Any suggestions? ____________________________________________________________ __ CHAPTER 6 : BIBILOGRAPHY (i) Research methodology by C. R. Kotari (ii) Websites: www. cocacola. com www. pepsi. com www. wikipedia. com (iii) Doing Quantitative Research in Education with SPSS by Daniel Muijs.

Positive And Negative Of Social Media Essay

Currently, the development of social media applications such as Facebook, Twitter, etc., has developed very rapidly both among teens or children. As social media application this of course brings many new effects in the development of adolescents and children, both negative and positive impacts. The positive impact of social media in the development of IT actually bring many advantages, such as ease in communication, search and access informasi. But in addition to that it also carries a negative thing for the children and young people in the use of function of that. In this case we as users of social media should be more observant in terms of using the function of social media. see more:speech on social media Facebook, twitter and other social networking sites today is the application of technology that are popular among teenagers as well as children. With this website we can expand both kinship and friendship with the wider community, not only within the scope of the neighborhood alone but from different walks of life, environmental and social status. It is a must for teenagers to have it. Given this social networking site has resulted in a positive or negative impact. The positive impact of social networks such as means to promote ad recently referred by selling online, there is also what makes the group or community to exchange information and also extend friendship. In addition, social networking can also bring kinship that has not been met or had dropped out. The negative impact of social networking for teens and children are the social networking sites that they will feel addicted and do not know the time because they have to update to the social networking sites that they have. Lately rampant cases of kidnapping of a teenage girl after meeting through social networks, there is also the escape or run away from home after communicating with social networking friends. The negative impact of social networking sites are also apparent in the change of attitude shown after the teen social networking addiction among them become lazy because too preoccupied with their social networks, they also forget their responsibilities as students.