The Leisure Travel And Tourism In Singapore Tourism Essay

The Leisure Travel And Tourism In Singapore Tourism Essay International tourism has grown substantially over the years due to rising standard of living, technological advancement and globalization. Tourism is also one of the key industries with a significant impact on the global economy (Tham, 2006). In the case of Singapore, it received 10.3 million visitors and a total expenditure of $14.1 billion in year 2007 compared to 9.8 million visitors and a total expenditure of $12.4 billion in year 2006 (Singapore Tourism Board, 2007) during good economy. The increased in the arrival of visitors had also contributed a substantial growth in other tourism related industries such as the hotel industry which had seen increased in room revenue of 23.5% at $1, 857.6 million versus $1, 503.9 million in year 2006; food and beverages industry shown growth by 33.7% at $1,406.5 million in year 2007 versus $1,052 million in 2006; and Singapore Airlines(SIA) had declared an operating profit of $982 million for the first half of FY 2007-2008, an increase of 84 .1% at $449 million compared to last year 2006-20071(SIA, Annual Report 2007). Singapore is fairly a small red dot on the globe with limited natural sceneries and leisure places for its people to enjoy. Hence, many of the Singapore residents prefer to travel out of Singapore. According to the data from Immigration and Checkpoint Authority (ICA), the total outbound departures of Singapore residents for year 2008 had rose by 804,234 to 6,828,362 as compared to 2007 at 6,024,128. There is a growing number of Singaporeans from all age groups, between 18 to 65 years old, travelling overseas frequently to Malaysia, Indonesia, Thailand, Vietnam, Australia and Hong Kong SAR as it seemed that travelling has became part of their lifestyle. With the gradual increase in income level of employed workers as well as a good starting pay for the new comers who had just graduated from universities and began their working lives, the younger and better educated Singaporeans are now able to enjoy affordable recreational and leisure activities which could not have been possible previously. The peak travel seasons were spotted high in early June, November and December every year given its school holidays nationwide. Many parents choose to travel with children during these periods so they can enjoy the family togetherness. Otherwise, they would not have the flexibility to travel on any other month in view of the endless workload of working parent as well as stipulated school seme sters that children had to abide by. The second most travelled season during the year would be those public holidays falling just before or after a weekend and many working Singapore residents would tend to take off days 3 from work, travelling to nearer destinations for leisure purpose. Travel agencies anticipated an increase in businesses during these periods and plan to promote short trip packages to regional destinations for those who want to travel over the long weekends (Channel NewsAsia4, 2009). These destinations include Malaysia, Thailand, Indonesia and Hong Kong (DSS, 2008). Thus from the data, it sparked our interests to find out the travel trends of Singapore residents such as the number of trips and cost of travel made in a year, preference to travel by package or free and easy, preferred destination and travel agency etc., in Singapore during good and bad times. Objectives and Research questions The main purposes developed for this project is to investigate the recent trends involved in leisure travelling and tourism in Singapore using data obtained in an empirical study. The following are the objectives of this study include: Objectives To find out the extent to which the different trends involved on travel for Singaporeans. To investigate if there is any correlation between the income level and place of travel with the citizens of Singapore. To find that these recent trends are supported by marketing tools. 1.1.2Research Questions Based on the objectives the study aims on the leisure travel and tourism in Singapore. In order to serve the above purpose we will address the following three research questions. RQ 1: What are the trends involved on travel for Singaporeans? RQ 2: How does the correlation exists between the income level and place for travel? RQ3: How do the existing trends can be supported by recent trends in marketing? Significance of the Study The present research focuses to examine the trend of travel from a Singaporeans perspective given the intensified frequency on outbound travel by per Singaporean in the recent years. This research highlights the market-based management as well as strategies for growing customer value. It also includes empirical analysis that involves gathering of travel profiles from selected subjects; secondary data is collected via literature reviews and statistical research by reliable and established sources. Literature review 1.3.1 Introduction In Singapore, a number of research works had placed their focus on visitors travelling trend (inbound) to Singapore, analyzing travellers choice of travel agency (Tak and Wan, 2005; Heung and Chu, 2000) and travellers usage on travel agency (Goldsmith and Litvin, 1999). However, there is no research on outbound travel particularly in areas like examining the trend of travellers profile in Singapore that affect or influence them in travelling especially during bad times where the world is facing economic downturns as well as the current swine flu influenza which appeared abruptly in April 2009 killing 231 people in Mexico, Canada and USA (World Health Organisation, 2009). According to the Singapore Department of Statistics for year 2008, Singapore had a population of 4.84 million and out of which, 3.64 million were Singapore citizens (including permanent residents). Singapores socio-demographic had changed rapidly over the years especially the growing aging population as highlighted in the report on aging population (2006) that the number of residents aged 65 years or older will multiply threefold from current 300,000 to 900,000 in year 2030; dual income families (the average monthly household income from work6 had grew by 12.5% at $7,750 in year 2008 vs. $6,890 of last year); the growing trend of many young couples who prefer not to have children so as to enjoy two-person lifestyle (total fertility rate 2007 stood at 1.29 per female out of 42.6 female of general marriage rate); and rising of single adults (15% males and 12.6% females of age between 40 to 44) in year 2007. The studies by Chon and Singh (1995); Loverseeds (1997); Morrison et al, (1996) ; and Ross (1999) also revealed that the changes in socio- demographic had led to substantial changes in travel trends and leisure demand in the travel industry. 1.3.2 Travelling in time of Crisis and Risk Tourism today is vulnerable to natural disasters and crisis. The effect of terrorists attacked in World Trade Center, New York and Pentagon had tremendously brought the tourism industry to a halt for a long period of time with an estimated loss of US10 billion (Floyd et al., 2004) and it took several months for travellers to regain their confidence in travelling. The impact on the flow of information from the news media could changed the travellers attitude, perception and behaviour on the impression of risks that travellers would face when travelling (Valencia and Crouch, 2008). Incidents of natural disasters, political unrest, wars, epidemics, and terrorism lead to perceived travel risks (Mansfeld, 2006), whereas tourists ignorance of the probability of such events engage them in real risks (Wilks Page, 2006). This remark had tallied with Laws Prideaux (2005) and Glaesser (2003)s findings that risk derives as the probability of an undesirable incident that leads to the possible ne gative consequences of a consumers behaviour. Whereas, Beirman (2003) said that the perception of safety and security is a major determinant in travellers decisions to visit a place. 1.3.3 Travel Expenditures Travel expenditure patterns are vital to travel organizers and destination marketers (Jang et al., 2004). The growth in international tourism spending had reached 5.6% (adjusted for exchange rate fluctuations and inflation) in 2007, in particular strong in Asia and Pacific with an increase of 11% (WTO, 2008). The total travel expenditure in Southeast Asia for year 2007 has increased by 24% at USD54 billion compared to last year of USD 43.6 billion (WTO, 2008). The expenditure incurred on travel fall mainly in these categories, which were also important pillars of the economies in that country returned airfares, lodging, food and beverages, transportation and recreation activities. WTO also reported that nearly 80 countries earned more than USD1 million from international tourism in 2007. In examining the travel expenditure pattern of Japanese to United States, Jang et al. (2004) concluded that Japanese travellers (non package tour) spent an average of $3265 in United States. The hig her income Japanese (with an annual household income above $100,000) spent an average of $4367 while, the lower income Japanese (annual household income below $100,000) spent an average of $2831. The high income travellers spend significantly more. The study also revealed that Japanese travellers with companions tend to spend more than those travel alone. In Zhang et al. (2004)s study, the authors concluded that respondents with higher income (US$30,000 or above) perceived travel cost less important than those lower income groups (US$14,999 or below). Hong et al. (2005) revealed that financial factors indicate that there is a significant positive relationship between income and assets and leisure travel spending, that is employed families spent significantly more than unemployed families during leisure travel, whilst, retired families spend the same amount as unemployed families but more on accommodation. 1.3.4 Income and Travel Distance Hoe (2007) reported that in the 2007 Country Brand Index, a global survey made by over 2,600 international travellers, Singapore was ranked as the first Asian country that most people want to live in among Asian cities, and came in fourth position in the global category. In year 2008, there were 39% of employed households earned a median monthly household income of S$4950, and the residents expenditure abroad had gradually increased from $11.54 million in year 2003 to $14.31 million in 2007(DSS, 2008). It was assumed that the household income has correlation with the number of overseas trips made by the individual or per household in a year. Research in consumer behaviour has found that people of higher income would tend to search more for products/services information (Andereck and Caldwell, 1994; Runyon and Stewart, 1987; Robertson, Zielinski and Ward, 1984; Newman, 1977). Sparks and Pan (2009) also revealed that a higher percentage (51%) of the Chinese in China who earned more than 8000 yuan (67.1% of surveyed respondents earned more than 8000 yuan per month) were likely to travel outside China within the next 12 months. Similarly, Zhang et al. (1999)s finding also revealed that people with higher income tend to travel further, but the relationship is not linear and the higher the respondents self-perceived incomes the longer will be the travelled distance. According to Nicolau and Mas (2005), the effect of distance and prices are moderated by tourist motivations at the moment of choosing a destination. The findings conducted in Spain concluded that individual is not incline towards long trips and prefer shorter distance. However, they do not mind longer journeys if they are visiting family or friend or exploring new places. Contradictory, this group of people is unwilling to pay more for expensive places where family or friend resides but are willing to pay to explore new places. Nicolau and Mas (2005) also highlighted that people who are looking for culture are generally more willing to pay higher prices, whereas those looking for climate are less willing. In Singapore, with the rapid changes in socio-demographic over the years, there had been an increasing number of young adults age ranging from 15 to 34 years old that travel overseas at least once a year to neighboring countries like Malaysia, Indonesia and Thailand (DSS, 2005). Some of the possible reasons of short distance travelling could be financial constraints or not able to take longer leave from work. Heung and Chu (2000) found that travellers with lower income are more concern with pricing than travellers with higher income. 1.3.5 Intentions to Travel Travel is considered a leisure activity (Turco, Stumbo, Garncarz, 1998). Neal, Uysal and Sirgy (2007) also confirmed that travel is an important aspect of leisure life. Given the high standard cost of living in Singapore and heavy pressure from work, many Singaporeans chose to maintain a balance lifestyle between work and relaxation by travelling out of Singapore. Hence majority choose to escape from work to enjoy recreation activities with family or friends. Zabriskie McCormick (2001) concluded that Families are still considered to be the fundamental units of society and are perhaps the oldest and most important of all human institutions. Examination of family leisure had consistently demonstrated a positive relationship between family recreation and aspects of family functioning such as satisfaction and bonding. In another research work by Modell and Imwold (1998) suggested that there are several benefits of active involvement in recreational activities by the family, parents in particular, such as learning about diversity and socially appropriate behaviour, increased communication and self-esteem, and the development of friendships and social skills. Methodology The data used in this study was collected using the online survey method involving respondents of Singapore residents. This method was chosen as it is an ease and cheap way of targeting the respondents and collecting data. A structured questionnaire looking at different trends of travel and tourism of the Singapore was the main instrument used to collect the data. A five point likert scale ranging from 1=strongly disagree, 2=disagree, 3=neutral, 4=agree and 5=strongly agree was used on the trends influencing travel and tourism in Singapore. The questionnaire was first pre-tested on few students basically known as pilot study was made to ensure that the wording used was clear and understandable as w.ell as to estimate the time involved in filling the questionnaire Statistical package for social science (SPSS) was used to analyze the data. Descriptive statistics, T-test were the statistical tools used in the analysis. 1.5 Outline of the Project This thesis is organized into five sections. Chapter 1 introduces the analysis of tourism outlook of Singapore for both inbound and outbound travel. It also outlines the objective, aim to achieve, and research questions. Chapter 2 examines the past works and analysis conducted by various researchers performed in areas like travelling during crisis and risk, travel distance, travel expenditures, intentions to travel, travel behaviour, influences on attributes and purchases preference. Chapter 3 presents the methodology used in this thesis and the research findings obtained through this methodology. Data collection strategies and analysis used would be presented in details. This chapter also consist the limitation of study, ethical considerations as well as sampling and population. Chapter 4 examines the results collected from the survey .This chapter also includes a discussion of the findings to explain the reason behind the factors influencing the abroad education. Chapter 5 concludes the study by summarizing the findings in this study and presenting the implications that could arise as well as the possible future directions. 1.6 Summary Firstly In this chapter the background of the project explains briefly about the leisure travel and tourism in Singapore where the background also revealed the justification for the purpose of the study, which is followed by research questions and objectives of the project .Finally, this chapter provided the overview about the 5 chapters in this project independently.

Skin Cancer :: essays research papers

Skin cancer is the most common type of cancer in the United States. There are two different types of skin cancers: Melanomas and non-melanomas. To understand both of these terms a little better you need to be aware that your skin is divided up into 3 layers: the epidermis, dermis, and subcutis. The top layer, the epidermis, is very thin and serves to protect the deeper layers of the skin. The epidermis is also composed of basal cells, which in turn divide to form squamous cells and melanocytes. Melanoma skin cancer develops from the melanocytes and non-melanomas skin cancer develops from the basal and squamous cells. There are 2 types of non-melanomas cancer that result from these cells. The first is basal cell carcinoma; basal cell carcinoma begins in the lowest layer of the epidermis, the basal cell layer. This type of skin cancer tends to be slow growing and is usually is found in areas that are highly exposed to sunlight, such as the head or neck. The second type is called squamous cell carcinoma. Squamous cell carcinoma accounts for 20% of all skin cancers, and penetrates the skin more than basal cell would, therefore, is considered to be more harmful. Surprisingly, even with these astonishing numbers people still continue to put themselves at risk everyday. The solution to all this is very simple, we all need to wear sunscreen when planning to expose ourselves to the sun. There are also other everyday preventive measures that we can take to decrease our chances of harmful exposure to the sun. It is always helpful to wear a shirt and a hat with a broad brim. Wear sunglasses that absorb 99%-100% of UV rays to help your block your eyes and the skin around your eyes from these harmful rays. The two most important things for most people who like to tan are to seek shade frequently and to never use tanning beds. You can put your body at even more of a higher risk of contracting skin cancer when staying in the constant heat. One of the most effective ways is to wear sunscreen when out in the sun. Sunscreens are designed to protect against sunburn (UVB rays) and generally provide little protection against UVA rays. There are two types of sunscreens, chemical and physical. Chemical sunscreens contain chemicals such as benzophenone or oxybenzone as the active ingredient.

Frosts mending Wall Vs. Floyds the Wall :: essays research papers fc

From Robert Frost's Mending Wall to Pink Floyd's Another Brick in the Wall, humankind erects and maintains real and symbolic barriers to protect and defend opposing stances, beliefs and territories. Although each "wall" is different they serve the same purpose and both Frost and Floyd oppose them. Robert Frost's Mending Wall is a very popular poem. This poem consists of two characters: the narrator and his neighbor. In this poem the two neighbors are mending a stone wall that separates their property. The wall mending has been a pastime of the neighbors for many years and occurs every spring. Over the winter the wall has fallen victim to both hunters and the frozen ground and, therefore, contains gaps that must be filled.In the poem the narrator questions the sense of even mending the wall . He concludes that neither of the farms contain animals, only trees, which would be enough of a boundary. There is no physical need for the wall, so why go through the trouble of fixing it every year for no apparent reason. Although the narrator is right the ignorant neighbor insists that they mend the wall by saying "Good fences make good neighbors."(Frost) The neighbor repeats this saying although he doesn't know why the wall is necessary nor does he know why it will make them better neighbors . Frost is criticizing the ignorance of the neighbor here. Mending Wall, although it doesn't appear it on the surface, almost parallels to a popular Pink Floyd song, Another Brick in the Wall. The speakers of the song are students and the poem is directed towards teachers. In this song, as in Mending Wall, a barrier is discussed, but this time it is a phsycological barrier instead of a physical one. This barrier has been put up by society and is being built up by the teachers. The students are calling out against this building up of the wall. As it is stated in the song: "All in all you're(teachers) just another brick in the wall."(Floyd) This barrier being put up is restraining the students' freedom of thought, a process that has gone on and become reinforced over a long period of time. Floyd has realized this barrier and is calling out against it as he says:"We don't need no thought control."(Floyd)The barrier put up by education is just as unnecessary to Floyd as the stone wall is to Frost.

Gender in The Storm, by Kate Chopin Essay

Kate Chopin’s â€Å"The Storm,† is a story about adultery, focused on a housewife by the name of Calixta, who is expected to undertake household chores as the principal goal of her everyday life. The woman had had a flirtation with Alcee years before the story took place. Chopin informs the reader about the current situation between Calixta and Alcee: â€Å"She had not seen him very often since her marriage, and never alone† – certainly for the reason that the woman was not expected to see a man who was not her husband very often, and by herself. The woman has suppressed emotions and passions for Alcee, who too is married to another. The fact that she has suppressed emotions is revealed by her unspoken permission granted to Alcee to have a sexual encounter with her. She does not resist the encounter. However, being a man, Alcee is the one who begins to touch the woman as a way to start the sexual encounter. The woman responds with â€Å"generous abundance of her passion (Chopin). † At the same time, Calixta’s husband is at the general store where he probably went to fetch viands for the household and has been stopped by the storm. Thus, the story uses gender to inform the reader about perceived gender roles during the time it was written. As mandated by her gender role, it is perfectly normal for Calixta, a housewife, to be engrossed in housework while her husband is out. She is sewing a cotton sheet and involved in other household tasks when the storm arrives. She is airing out her husband, Bobinot’s Sunday clothing on the porch. Her husband is visiting the general store with their son, Bibi, because he is expected to purchase goods for the household, being the man of the family and the breadwinner who must keep account of the household purchases and buy only that which his family truly needs. If Calixta had gone to the general store instead, perhaps she would have spent indiscriminately and unwisely. Thus, men and women have different roles to play in â€Å"The Storm. † When Alcee arrives at Calixta’s doorstep to seek shelter from the storm, it appears as though the woman had been sleeping through her housework. Chopin writes: â€Å"His voice and her own startled her as if from a trance†¦. † What is more, the woman has been so focused on her housework that she begins talking excitedly about her work at first. She also talks about preparing her house for the storm. It is her responsibility, after all, to stay in charge of the entire household while the man of the house is away. Hence, she has to gather up the cotton sheet she had been sewing before the arrival of Alcee. With no housework left between the man and the woman, they are prepared to play their gender roles in a sexual encounter. When Alcee grabs the woman close to himself, Chopin describes Calixta’s first reaction thus: â€Å"Bonte! She cried, releasing herself from his arms encircling arms and retreating to the window†¦ If I only knew were Bibi was! † After remembering for a brief moment her marital role that demands her to stay faithful to her husband in her sex life, through which she gave birth to Bibi, Calixta easily submits to Alcee’s sexual move. As a man, Alcee was required to make the first sexual move. As a woman, Calixta had to submit because she desired the man. Furthermore, as a woman she was required by the perception of her gender to try modesty at first by resisting the sexual move. Once she has stopped resisting a sexual encounter with Alcee, Calixta gives in to the experience by thoroughly enjoying her sexual role just as Alcee takes great pleasure in his. After the sexual encounter and the storm, Alcee leaves Calixta’s house, and both appear happy as they smile through their respective gender roles, which apparently have been played rather well and would continue to do so. When Calixta’s husband returns home, she pretends as though nothing extraordinary has happened. Things get back to normal. Calixta never thinks about relating the experience to her husband. As a woman, she cannot dream of discussing the experience with her husband. Alcee, on the other hand, returns to his own house to write a letter to his wife stating that he is enjoying himself very much, and she too must enjoy her vacation. As a husband, Alcee is required to keep in touch with his wife, informing her about his state so as to touch base. Like Calixta, Alcee also does not mention to his spouse that he had had a sexual encounter with another. Rather, both the man and the woman are required to stay faithful to their spouses. Gender roles are fixed, and so both Calixta and Alcee are expected to continue playing their gender roles in their marriages as well as in society after their adulterous encounter. Neither is expected to share with society any information about the adulterous encounter, because society does not tolerate the breaking of marital norms. Moreover, Calixta is expected to continue being engrossed in her household chores, and sleeping through them when she must. Bobinot and Alcee, on the other hand, are expected to continuing fending for their families, and going to general stores to purchase household goods. When Bibi grows up, he too is expected to behave like Bobinot and Alcee – the breadwinners of their families. Thus, gender roles would not depart from society during the time of â€Å"The Storm. † Works Cited Chopin, Kate. â€Å"The Storm. † 1898. 20 Oct. 2007. .

An Ode Poem

An Ode Poem Adam Smith ENG 125 Prof. McFarland January 17, 2012 For my assignment this week I chose to write about is A Morning Song by Eleanor Farjeon. This poem is in the form of an ode which is also another form for a Lyric poetry. â€Å"Odes are imaginative, expressed with a meditative, intellectual tone, but do not have a prescribed pattern† (Clugston, 2010). I chose this poem because it was not only written well. It is sort of like the poetry I write. I want to describe this poem in my own words, because it is beautiful and heartwarming. One of the elements of this poem that I liked was the content of the poem. This particular poem had a lot of content in it but the main one was morning. It was a poem about the beginning of the day everything that deals with the morning. Like the dew on the grass, or the smell of the fresh air. It told of how a very sunny bright morning would like through the eyes of the lord and how the bird spoke and everything. Another element of the poem I like is the form in which it is written. Rhyming in poetry is pretty common in most poems. A† rhyme is a similarity in the sound of stressed syllables in words at the end of lines of poetry† (Clugston, 2010). The rhyming form is this poem is that of an ABAB style form. In other words the words at the ends of lines 1 and 3 are the same and the ones at the ends of 2 and 4 are the same. Another element I loved was the theme of the poem. After reading several times it was clear that the theme was morning time and everything that has to with it being morning. To me the theme was set in the first line of the poem. â€Å"Morning has broken, like the first morning† ( Farjeon,1957). That right there is what I think set the theme and or tone for this well written poem. These three elements here help me understand the poem and what it was really about. It took me several times to read this poem. Once I read a several time I got what it meant and how the poet wanted me as the reader to comprehend it. It was a very beautiful poem in its own way. These elements didn’t affect my opinion or my reaction to this poem. I think that they helped me more to understand it better. The elements that I wrote about were more for me as the reader to not only understanding the poem, but made it easier to read. They really didn’t cause me to focus one just one thing. Like I said earlier I had to read it several times so I eventually looked over everything in the poem. The wording and the way the poem was written was exceptionally brilliant in its own way. In conclusion this is probably one of the most beautiful poems I have ever read. I have read a lot of poems in my life and written them as well. This poem is what we at poets call and Ode which means it’s sort of lyrical in a sense. I hope I did this paper well and it was an honor to write about the poem. References: Clugston, R. W. (2010). Journey into literature. San Diego, California: Bridgepoint Education, Farjeon, E. (1957). A morning song. In Children's bells. Oxford, UK: Oxford Uni–versity Press.

Investment policy statement Essay

Return Requirements: * Tax minimization – a continuing collateral goal * Inflation adjustment enhancement of investments- real growth of capital with possible extra return if possible. Risk Tolerance: * Investment risk – very low risk 1. The Muellers have been managing their own investments and are familiar with risk but may not understand volotiliity completely due to their high portion of volatile stocks within the portfolio 2. Want to provide for their daughter’s college education 3. Very high tax bracket (30% on income and 20% on net realized gains) Constraints: Time Horizon: The Muellers are relatively young and have still a lot of time to work and likely saving for retirement is in their agenda. The main goal is to provide for their daughter’s education and expenses associated with it. This goal would be considered long-term but is relatively short in comparison to possible saving for retirement. Liquidity Requirement: There is an ongoing stream of income available. Their may still be some liquidity needs in order to provide for the expenses of the college education along with life expenses associated with both The Muller’s and their daughter. Taxes: The family is in the highest of brackets. Future investments should take that into account on an indefinite basis. Tax-sheltered investments should be considered and will likely benefit the family more than high yields that are taxable. Legal and Regulatory: The Muellers would like to monitor their own investments, so their investments are generally only governed by state law. Unique Circumstances: Past unsuccessful investments of $100,000 can be used to offset tax distributions on net realized gains. Most important aspect and is unique to the saturation, Incoming expenses of $90,000 for the first year of college and then consistent four more years of $40,000 of college expenses.

Engagement Strategy Presentation and Outline Research Paper

Engagement Strategy Presentation and Outline - Research Paper Example Employees are highly affected by the changes that take place within an organization including all kinds of mergers, acquisitions or takeover, management changes etc. the negative effects of these make the employees less engaged as well as de motivated and as a result, the employees become less dedicated and less satisfied and this is reflected in their work and performance. Therefore, it is extremely important for organizations to keep their staff motivated because a de motivated staff will affect the employees` performance as well as the performance of the entire organization. In order to increase staff morale and make them for satisfied, the human resource department should adopt strategies to boost staff morale and as a result, improve their performance. Employee engagement is usually low when a firm merges with another firm and there is some kind of a change in the management positions or styles. Similarly, the merge of the consulting firm with a software development agency results in low morale, low performance as well as high unrest. Employees should be given clear instructions and should be informed about the company`s mission for the future. As senior human resource leaders, it is our responsibility to introduce measures through which staff morale and performance could be restored. It is also extremely important to introduce equal policies and practices for both the new as well as old employees to deter future conflicts. Therefore, we propose the following engagement plans and strategies to help build the morale of old as well as new employees. The incentive theory of motivation includes that incentives should be given to the employees including both monetary and non-monetary rewards. These compensation strategies are in compliance with the expectancy theory which states that for a specific task given to the employees, they will exercise a certain amount of effort with the perceived level of compensation they will receive. If employees expect a greater